On being relevant vs. irrelevant (in the 21st century). Part 1 | 680
On being relevant vs. irrelevant (in the 21st century). Part 3 | 678

On being relevant vs. irrelevant (in the 21st century). Part 2 | 679

[ 4 min read ]

Diary of an artist, Monday, August 19, 2019

#679 (countdown)

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Copy of Copy of Copy of Adulthood smooth& tasty.

Woke up 4:45 am.

I believe that if you’re good at what you’re doing people will sooner or later notice it. And they will spread the message. It happened with so many writers, artists, musicians, philosophers. I mean, if what you’re doing is in some way exceptional, if it has a special character, especially if you’re not trying to imitate someone, but you’re doing it your own way, in other words if you believe in your own competence, in your ability to make good or even great things, or have great ideas and if at least a small bunch of people knows that you’re doing it, then you can be sure that more and more people will find out.

People who fell in love with your work will want more and they will spread the news about you.

Now, I’m not saying that people should completely ignore social media and do things the old fashioned way, as if social media didn’t exist. But if they choose to do so, why the hell not? There are still a lot of people who don’t use social media for spreading the word about their work and they’re fine. Why? Probably because people who fell in love with their work are doing it for them. They (the artists’, writers’, visionaries’ names and their work) end up being in those places anyway.

When it’s such a great message, or such a great work, people who already know you and the work and love it, will feel the need to spread the word about your work. Because if it’s great (and they believe it is) people need to know about it. It just works that way. That’s what people usually do. Maybe they want something out of it for themselves — maybe they want to be seen as those who introduced their friends and family to this unknown artist, writer, philosopher, etc. But if so, if they use it as their so called ’social currency’ (something for which other people will like to be around them and associate with them) then why the hell not? If that’s how it works? Fine.

I mean, the advice from so many business gurus, or social media personalities, influencers, business coaches, etc. is that in the 21st century you need social media presence or else you’ll be irrelevant. I don’t think that that’s true. If what you’re doing is great, if it turns out to be irresistible for certain group of people, they will sing your praises. They will post all this stuff on social media. They will want to use you as their ‘social currency’. You will not be irrelevant.

Even in the 21st century (the century of social media so far) someone who is great at what he or she is doing (if that person has talent or is passionate about it) has no chance to be irrelevant.

Of course, there is the question “Then how will the small bunch of people (from which your very first fan or fans will emerge) know about your existence and your work?” Believe it or not, in the 21st century the old fashioned methods are still relevant. Which means, if you show your work to people, share it with them on a regular basis (in any way — doesn’t have to be on social media), if it’s out there, if some person other than yourself can see it, hear it, read it, try it, etc. (even offline), then eventually some of those people will find it great and become your fans and then a chain reaction will start and then it will all end up being online anyway.

Reading (since my last diary entry):

Voices From Chernobyl: The Oral History of a Nuclear Disaster by Svetlana Alexievich (30 min, on Internet Archive).

Audiobooks (since my last diary entry):

Homage to Catalonia by George Orwell (20 min., on YouTube)

YouTube videos and movies (since my last diary entry):

My BIGGEST Flipbook EVER — The RETURN of Grumpy Cloud

Stan Lee Keynote at the 2017 Graduation Ceremony

Draw My Life : Stan Lee (Tribute)

Stan Lee explains why Spider-Man is just a regular guy, 1977

Stan Lee talks Marvel vs DC and the secret to Marvel’s cinematic success!

Remembering Stan Lee | NYT News

Stan Lee On His Life And Work

Stan Lee — Creating ‘The Hulk’, ‘Spider-Man’ and ‘Daredevil’ (16/42)

Stan Lee — Iron Man and what set us apart from the competition (17/42)

Stan Lee — The Silver Surfer: my philosophical outlet (19/42)

Stan Lee interview 1/3

Stan Lee about his Fans

Stan Lee Interview 1977 (part 1)

STAN LEE’S Advice that CHANGED MY LIFE

How To Fix Replace Apple Ipod Touch 6TH Gen Battery

Holt McCallany Speaks On The Second Season Of Netflix’s “Mindhunter”

Rowan Atkinson in-depth interview 1993

Liliane Lijn — ‘I Want People to See Sound’ | Artist Interview | TateShots

Joan Jonas — ‘I’m Curious About Life’ | TateShots

Music for this writing session: Frédéric Chopin (on spotify)